Built for Enterprise SEO Teams Navigating the Seismic Shift of AI Search

CHICAGO, Ill. (June 6, 2025) — seoClarity today announced the launch of Clarity ArcAI™, the industry’s first purpose-built platform designed to help brands track, optimize, and understand how they are found in AI search.

“SEO leaders and digital marketers have watched the rise of AI search for months and expressed frustration at the lack of clear answers on what to do about it,” said Mitul Gandhi, Chief Architect and Co-Founder at seoClarity. “There’s too much hype and fear in the marketplace, and not enough clarity. This is exactly why we built ArcAI."

While traditional search still drives the majority of web traffic, seoClarity’s research shows that AI search experiences are accelerating fast. Google’s AI Mode is already impacting search behavior. Traditional ranking metrics don’t apply to AI search, and without a new approach to measuring visibility, brands risk losing ground without realizing it.

Clarity ArcAI helps enterprise SEO teams tackle the biggest challenges in AI search today:

  • Are AI search engines even seeing your content? Understand how Google’s AI Mode, ChatGPT, and Perplexity are crawling and discovering your site.
  • What questions are customers asking in AI search? Uncover the prompts, topics, and demand signals that drive visibility in AI-generated answers.
  • How visible is your brand — and where? Track brand mentions and citations across AI search engines to see where you’re showing up (and where you’re not).
  • How do you create or optimize existing content that earns visibility? Optimize structure, authority, and relevance so your content gets surfaced.
  • Is your presence accurate and aligned with your brand? Analyze the quality, sentiment, and accuracy of AI-generated responses that reference your brand.
  • What traffic can you gain from AI search? Leverage AI Search Analytics to measure the real traffic and conversion impact on your site.
  • What optimizations should I apply for AI search? Transform visibility metrics into clear, prompt-level tactics built on 18+ years of search expertise and aligned to how LLMs synthesize and respond to queries.

New Feature Update (Week of July 7, 2025):

To give clients more flexibility and control, seoClarity launched a major update to ArcAI that allows teams to choose which AI engines to enable for tracking. Each tracked question counts once per engine enabled.

Key details include:

  • Default Behavior: When provisioning a new domain, ChatGPT/OpenAI will be enabled by default. Clients can enable other engines manually.
  • Query Management: Enabling a new engine automatically begins tracking all existing questions on that engine. 
  • Uniform Tracking: All enabled engines track the same set of questions.

Introducing ArcAI Insights (Week of July 31, 2025): 

seoClarity introduced ArcAI Insights, the first action layer for AI Search Optimization, designed to turn AI search visibility data into clear, actionable steps for improvement. This expansion helps teams move from simply tracking brand mentions in AI search to knowing exactly what to optimize, update, or fix.

Key details include:

  • Action-Oriented Reporting: Automatically prioritizes optimization opportunities based on brand visibility, accuracy, and sentiment in AI-generated responses.

  • Guided Execution: Combines 18+ years of proven search optimization expertise with AI search data to recommend the highest-impact actions.

  • Collaborative Focus: Enables SEO, content, and marketing teams to work from the same list of priorities, ensuring faster execution and measurable results.

This launch builds on seoClarity’s December 2024 release of the industry’s first AI Search Optimization solution, expanding it into a full-scale platform designed for the speed, complexity, and scale of enterprise SEO in the AI search era.

“There’s a lot of noise out there, but what matters is having the right data and insights to act strategically,” said Mark Traphagen, VP of Product Marketing at seoClarity. “We’ve spent over a decade helping the largest enterprise brands solve complex SEO challenges, and ClarityArcAI is the result of that experience applied to generative search.”

Clarity ArcAI is available now as a standalone platform. seoClarity’s comprehensive AI SEO suite, which also includes ClarityAutomate and Clarity 360, provides enterprises with an unmatched toolkit to drive SEO success across both traditional and generative search.

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ABOUT SEOCLARITY
seoClarity is the leading AI search platform and complete suite of SEO solutions that helps brands compete and win in an AI-first search world. Trusted by 3,500+ brands and agencies, seoClarity unifies AI search optimization, content strategy, and technical SEO in one scalable, enterprise-ready platform. For more information, visit https://www.seoclarity.net/platform/.

Press Contact:
Mary Kate Mack
Brand Engagement and Partnership Manager
Email: mmack@seoclarity.net