Privacy Policy

Last Updated: February 12, 2026

1. Introduction

At Actonia, we take your privacy seriously. This Privacy Policy applies to our website www.seoclarity.net and our Search Engine Optimization management platform ("Platform"). This policy explains how we collect, use, and protect your Personal Data.

This policy is designed to comply with global privacy regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable US state privacy laws.

2. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Data").

A. Categories of Data Collected in the Last 12 Months:

Identifiers: Name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers.
Commercial Information: Records of products or services purchased, obtained, or considered.
Internet or Other Electronic Network Activity: Browsing history, search history, and information regarding your interaction with our website or platform.
Professional or Employment-Related Information: Job title, employer, and business contact details.
Geolocation Data: Physical location derived from IP address.
Financial Data: Credit card numbers or payment information (processed via secure third-party processors).

B. Sensitive Personal Information (Negative Disclosure)

We do not collect or process "Sensitive Personal Information" as defined by the CPRA or "Special Categories of Personal Data" as defined by the GDPR. This includes, but is not limited to: social security numbers, driver’s license numbers, racial or ethnic origin, religious or philosophical beliefs, union membership, genetic data, biometric data, or precise geolocation. Please do not provide any such sensitive information through our Platform or website.

3. Legal Bases for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your data under the following legal bases:

Purpose of Processing	Legal Basis
Providing the Platform and Services	Performance of a Contract
Processing Payments	Performance of a Contract / Legal Obligation
Customer Support and Communication	Legitimate Interests (to resolve queries)
Marketing and Newsletters	Consent (Opt-in)
Security and Fraud Prevention	Legitimate Interests (to protect our systems)
Compliance with Laws	Legal Obligation

4. How We Use Your Information

We use your information to:

Fulfill contractual obligations.
Provide, maintain, and improve the Platform.
Communicate updates, security alerts, and support messages.
Send marketing communications (where permitted).
Analyze usage trends to enhance user experience.
Processing payments, if payment method requires.

5. Data Retention

A. Retention Periods

We retain Personal Data only for as long as necessary to fulfill the purposes for which it was collected.

Account Data: Retained for the duration of your contract for legal and audit purposes.
Marketing Data: Retained until you unsubscribe or 12 months of inactivity.
Technical Logs: Retained for 12 months.

B. Contractual Precedence

Notwithstanding the above, for any Personal Data processed as "Customer Data" on behalf of our enterprise clients, the retention and deletion periods are governed by the specific terms of the Master Services Agreement (MSA) or Data Processing Agreement (DPA) between Actonia and the client.

6. How We Share and "Share" Information

We do not sell your personal information. We share data with:

Service Providers: Third parties that perform functions on our behalf (e.g., HubSpot, ZoHo, Intercom, IBM).
Advertising & Analytics Partners: Under the CPRA, we may "share" certain online identifiers (such as cookies, IP addresses, and browsing activity) with third-party advertising partners like Google Analytics or HubSpot to provide cross-context behavioral advertising and analyze site performance. You may opt-out of this sharing as described in Section 9.
Affiliates: Our parent company or subsidiaries for purposes consistent with this policy.
Legal Compliance: When required by warrants, subpoenas, or court orders.
Business Transfers: In the event of a merger, acquisition, or sale of assets.

7. International Data Transfers

Personal Data may be transferred to, and processed in, the United States. To ensure an adequate level of protection, we utilize:

Standard Contractual Clauses (SCCs) approved by the European Commission.

8. Automated Decision-Making and Profiling

We do not use your Personal Data to make decisions based solely on automated processing, including profiling, that produces legal effects concerning you or similarly significantly affects you.

9. Your Privacy Rights

Depending on your location, you may have the following rights:

Right to Access / Portability: Request a copy of your data in a machine-readable format.
Right to Correct: Request correction of inaccurate data.
Right to Delete: Request deletion of your data.
Right to Appeal: If we deny your request, you may appeal our decision by contacting us at privacy@seoclarity.net.

Identity Verification Process

To protect your privacy and security, we are required to verify your identity before fulfilling any request to access, correct, or delete your Personal Data. We may ask you to provide information that matches the data already in our systems, or require you to log into your account. If we cannot verify your identity to a degree of certainty required by law, we will be unable to fulfill your request.

California-Specific Rights (CCPA/CPRA)

Right to Opt-Out of Sharing: You can opt-out of cross-context behavioral advertising (as defined in Section 6) by emailing privacy@seoclarity.net with the subject line "Opt-Out of Sharing."
California "Shine the Light": California Civil Code Section 1798.83 permits users who are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please contact us at the email provided below.

10. Cookies and Global Privacy Control (GPC)

We use cookies to enhance your experience.

Cookie Consent: Manage preferences via our manager: Hubspot and Google Analytics.
GPC/Do Not Track: Our website honors Global Privacy Control (GPC) signals. We treat GPC signals as a valid request to opt-out of "sharing" for targeted advertising.

11. Accessibility

Actonia is committed to ensuring its Privacy Policy is accessible to individuals with disabilities. If you require this policy in an alternative format (e.g., large print, audio, or a different electronic format), please contact us at privacy@seoclarity.net.

12. Children’s Privacy (Age Limit)

Our website and Platform are intended for business use by adults. We do not knowingly collect or solicit Personal Data from anyone under the age of 18. If you are under 18, please do not attempt to register for the Services or send any Personal Data to us.

13. Security

We maintain high security standards, including SOC 2 Type II compliance. We use industry-standard encryption and access controls to protect your data.

14. Contact Information

seoClarity

Attn: Data Privacy Officer
PO Box 6143
Buffalo Grove, IL 60089
Email: privacy@seoclarity.net