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    BrightLocal vs. Semrush: Solutions for Local SEO

    BrightLocal and Semrush both offer tools for local SEO. 

    Compare the solutions below, then use our side-by-side evaluation checklist to keep track of key capabilities and price points.  


    About BrightLocal

    BrightLocal is a collection of SEO tools focusing on local SEO.

    There are three main components: local marketing tools, reputation manager, and citation builder. Each of these buckets has a number of tools within them:

    Local Marketing Tools:

    • Local Search Grid
    • Local Search Rank Checker
    • Citation Tracker
    • Google My Business Audit
    • Local Search Audit

    Reputation Management:

    • Get Reviews
    • Monitor Reviews
    • Showcase Reviews

    Citation Builder:

    • Local Citations
    • Local Data Aggregators
    • Yex Replacement Service

    BrightLocal also has agency features and can integrate with Google Analytics, Facebook, and Twitter.

    How Much Does BrightLocal Cost?

    BrightLocal has four different plans, plus an enterprise plan for companies with more than 100 locations. A free trial lasting 14-days is also available.

    • Single Business: $29 per month, up to 3 locations
    • Multi Business: $49 per month, up to 6 locations
    • SEO Pro: $79 per month, up to 100 locations
    • Just Reviews: $8 per month, per location

    BrightLocal User Reviews

    BrightLocal scores a 4.5 out of 5 on G2, and a 4.8 on Capterra (as of February 2022).

    Looking for more software comparisons? Head to our SEO tools comparison page.

    About Semrush

    Semrush is an online visibility and SaaS platform that includes a number of tools.

    The tools cover the following areas: search engine optimization, content, market research, advertising, social media marketing, and agency solutions.

    There are four local SEO tools:
    • Listing Management
    • Position Tracking
    • On Page SEO Checker
    • Social Media Toolkit

    Semrush integrates with Google Analytics and Google Search Console to allow users to analyze website data from a central location.

    How Much Does Semrush Cost?

    Semrush has three different plans depending on the size of your business. 

    • Pro: Small in-house team, $119.95 per month
    • Guru: Built for SMEs and marketing consultants, $229.95 per month
    • Business: Large agencies and enterprises, $449.95 per month

    Semrush offers a free 7-day trial.

    Semrush User Reviews

    Semrush scores a 4.6 out of 5 on G2, and a 4.7 on Capterra (as of February 2022).

    Compare Semrush to Other SEO Tools

    Semrush vs. Rank Ranger

    SE Ranking vs. Semrush

    Add seoClarity to Your Comparison List

    The only SEO platform to combine world-class data, AI insights, and now automates execution.

    Local Rank Tracking

    Track, monitor and analyze local search results down to the zip code or even GPS coordinates.

    Automate Execution

    Get 10x more done with next-gen SEO automation that allows you to make page changes and implement critical fixes in minutes.

    AI Content Optimization

    Write content like you're a local with the help of AI. Understand local slang and tourist attractions and work your knowledge into your copy.

    Explore the Platform >

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    Make the Right Decision About Your SEO Solution

    Template Comparison

    There's a lot of information out there - how can you know for sure you're making the right choice for your SEO program?

    Use this evaluation template to:

    • Build a side-by-side comparison of SEO solutions
    • Share key requirements of an SEO platform with your executives
    • Know exactly what to expect from an SEO platform

    Access the evaluation checklist >

    Template Comparison

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    Frequently Asked Questions

    How much does seoClarity cost?

    Pricing starts at $3,000 per month, and is based on your number of keywords and domains. 

    You can learn more about pricing specifics on our pricing page

    What services are available?

    seoClarity becomes an extension of your team. 

    Each client has a dedicated Client Success Manager and access to SEO Advisory services, where you can have your questions answered by experts with more than a decade of SEO experience. 

    There are additional services available, including strategic SEO consulting, content marketing services, and data science services. 

    More information is available on our Professional Services page.


    How do I learn more?

    You have questions, we have answers. 

    Head over to our FAQ page for everything you need to know about seoClarity. 

    How do I get started?

    Fill out the form below and one of our Account Executives will prepare a personalized demo so you can see the features that matter most to your SEO program.

    A free 5-day trial is also available.  

    Not ready for a demo? You can start the platform tour on our platform page.

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