Reflecting on the first half of the year, I always stop and wonder about the various pieces of content about our industry that appear before the new year.
You know the ones I’m talking about - the top trends in SEO for the year ahead, the most important SEO predictions, and so on.
Do any of these trends and predictions hold up halfway through the year? The answer is usually, “yes.” From expansion of the featured snippets, to comprehensive content relative to user search intent, 2019 has proven to be a huge year for across the board innovations in SEO and marketing industries.
So, how has seoClarity followed suit? As I’ve said before, our mission and vision is centered upon providing our clients with the best technology and innovations to achieve success in SEO - whether their strategy revolves around overall search visibility, keyword research, competitive analysis, or all of the above.
With the quarter coming to a close, I’d like to bring your attention to all that’s been going on at seoClarity in the first half of 2019, including all of the features and enhancements that make us particularly proud. Though we’d love to share every impressive detail - big to small - there are far too many to list for just one post!
Here are our biggest innovations that deserve the attention.
With double the keywords added in January 2019, Research Grid is now the World's Largest Competitive Intelligence Dataset! Not to mention the freshest keyword rank checks, updated throughout the month, every month.
Best of all, there are no artificial limitations - no limits on the number of queries, filters, or downloads for any domain (even competitors)! Next, we focused on creating a research dataset that align to a mobile-first strategy. The Research Grid houses up to 10x more mobile ranking visibility than any other keyword research database.
Research Grid includes three plus years of historical data for any domain, sub-domain or URL.
With our new topic-driven research, Topic Explorer moves from string match keyword research to semantically-related topic research.
Search any topic or keywords against our expansive Research Grid database to find the most relevant keywords related to the topic to identify and become a complete authority on high-demand opportunities.
No more sifting through mountains of keywords to identify opportunities!
We looked at hundreds of articles, read all of complicated process to determine keyword opportunities. From n-grams, Topic Clusters, and competitive overlays - you name it, we studied it.
Sorting through millions of keywords is a tedious process of data downloads, VLOOKUPS, and messy spreadsheets to actually get to the high-demand opportunities. This is the challenge we set out to address.
In just a few clicks, research content opportunities with Topic Explorer to change the burdensome process to allow marketers to:
Think back to the Google Hummingbird update. This change marked a dramatic shift from the user experience after a search to understanding the intent behind their queries to deliver the best content.
Today, users have immediate access to information (mobile!) and follow a crazy customer journey to find what they're looking for, jumping from informational content to transactional and then over to navigational bouncing in and out of a marketer’s traditional customer journey straight line to purchase.
It’s more important than ever to apply user intent across the entire customer journey and understand the intent behind these queries to optimize and deliver the desired content type.
There are complicated, non-scalable ways to understand intent (e.g., Google every keyword and analyze the SERP)), but we applied artificial intelligence and are constantly fine-tuning to deliver a world-class scalable way to identify and optimize for user search intent.
Furthermore, it’s applied user intent in every stage of the content marketing process - from research in the Research Grid and Topic Explorer to Content Ideas, all the way to optimization and writing content with Content Fusion.
To truly scale your SEO globally, and with more than 5 million keywords strong, our biggest Research Grid update so far this year makes seoClarity the first enterprise SEO platform with a Baidu research data set, providing unprecedented visibility into the search landscape in China.
Research Grid continues to provide dynamic research so that users can analyze content performance across any domain, sub-domain, URL and more, with access to the entire search landscape in over 90 countries.
At just a couple years old, Rank Intelligence is proving to be one of the most impressive features within the platform, allowing our customers to receive real-time insights and on-the-fly analysis based on ranking data.
This year, we’ve introduced a variety of handy filters within Rank Intelligence to afford clients the ability to compare across a variety of metrics - ones that our clients requested specifically from our product and development teams (remember, if two or more clients ask for a feature, we work to create it!).
We now offer the ability to select multiple search engines and plot selections on the trend charts for a comparison view between those engines. In the image below, you can see the filter set for Google and Google Mobile as the comparison of two engines across the last month for example.
Other filter additions include:
A little more than two years ago, our site audit technology was reinvented from the ground-up. It was moved to a new infrastructure which provided us the flexibility for a faster pace of development cycles and allowed us to create the most scalable site audit and crawl technology available in the marketplace.
All of our recent updates are centered around the ability to scale technical SEO to ensure a site delivers the best search experience.
Our crawler is even FASTER than before.
Our crawler can now crawl more than 100 pages per second! That's fast. We’ve tested our crawl capabilities on one of the largest social networking sites with more than 100 million pages. It's also customizable to how fast you want to crawl your site. You set it; we execute. This update was all about how we help our clients scale, so we asked, "How do we deliver the freshest site crawl and audit?" We don’t want clients looking at stale crawl data that was crawled months ago.
It emulates Googlebot for cluster crawling.
If you didn't already know, most crawlers crawl your site from your machine, using up your bandwidth and processing resources inside your environment and location. Our crawler emulates crawling just like Googlebot. This is important for several reasons.
Our crawler provides the most authentic crawl to render, just like search engines crawl your site.
Introduced to the platform just over a year ago, Content Fusion is the only SEO platform with a built-in, AI-enabled content writer. It provides you the ability to write or optimize content with complete authority. It greatly reduces research time, provides content ideas, and allows marketers the ability to understand a topic to the fullest and create credible content faster than ever before. Marketers can even track and measure the impact of content optimized through this incredible feature.
And, it just keeps growing and improving to meet the needs of our clients! Entirely based on client feedback, the recent additions to Content Fusion include:
The ability to optimize by keyword or start a specific site page.
Recommendations of internal links within the must use keywords, a 100% in-control way to build link juice by giving clues to your users and Google your most important pages.
User Intent recommendations and suggestions for terms used within Content Fusion ensure you’re optimizing or writing content to capture the user’s needs.
Client feedback is the driving force behind everything we do at seoClarity and is the reason for our constant innovations. Our enterprise SEO platform is designed with you in mind, so that you can create repeatable success in your SEO efforts.
The above is just a small sample of the hundreds of requests we receive - no enhancement is too small (or too big!) for us to consider. Later this year, we have an entire road map of developments, enhancements, and new capabilities. Interested in learning more about what’s in store? Reach out to us, and we’d be happy to walk you through our platform.