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Title Tag is Missing

Written by Suraj Lalchandani | March 9, 2023

Title tags are critical to optimizing a page. They provide value to both users and search engines.

If your page is missing a title tag, it can be added. Read on to learn how. 

Table of Contents


The Importance of a Title Tag

Page titles are critical to optimizing a page, both for search engines and your audience. Titles give users a quick insight into the content of a result and why it’s relevant to their query.

It's often the primary piece of information used to decide which result to click on, so it's important to specify high-quality titles on your web pages.

Search engines also read the page title to better understand what that page is about. If the title tag is missing, that would be a missed opportunity to offer Googlebot more context about your page.

How to Add a Title Tag

This issue is triggered when the title tag <title> is missing on the page or cannot be found within the <head> section (where it’s supposed to be!).

Check your content management system or the underlying page template used to render the page to check for instances of a missing title tag.

Here’s an example of HTML with no title tag:

To add a title tag, you’ll need to add <title> and </title> within the <head> section. Add text that is descriptive and concise that helps differentiate the page from others pages on your site.

The text itself is placed between the <title> and </title>, as seen here:

If you don’t have the ability to investigate or make changes to your site’s code, you can bring in your dev team for assistance.

Recommended Reading: How to Write Optimized Page Title Tags for SEO 

How to Add a Title Tag at Scale

You can leverage SEO execution platform ClarityAutomate to add title tags across your site in a matter of minutes. Adding a <title> only takes three steps.

1. Select what you'd like to optimize: Title

Start by selecting “Title” in ClarityAutomate.

2. Choose how you'd like to optimize it: Add New

This optimization calls for making an addition, as opposed to deleting or updating an existing element.

3. New Title: The text for the title you want added

Enter the text that will serve as the title of your page. That’s it!

Before and After

Looking back at the example, a title tag was added in just a few minutes with ClarityAutomate.

Looking for other title tag issues?