Chris Sachs's talk on the convergence of AEO and SEO was one of the most-discussed theatre presentations at this year's SMX Advanced. If you missed it, here's the full recording.
His central point reframes a problem a lot of teams are wrestling with right now: the drop in traditional clicks isn't a performance problem, it's a measurement problem. SEO and AI search aren't two separate strategies competing for budget, they're one converging discipline.
The idea that got the room talking? The real risk in AI search isn't being left out of an answer. It's being summarized inaccurately: your brand described on someone else's terms.
Book a time to talk through your brand accuracy with us.