90% More AI Citations in One Week: How a Financial Data Leader Optimized for AI Search Visibility

In the rush to adopt new technologies, it is easy to forget that AI search engines still rely on high-quality content signals. Here is how a major financial data provider nearly doubled its AI citations by refining core SEO elements.

Challenge: Visibility for High-Traffic Profile Pages 

The brand's highest-traffic section was underperforming. Many pages relied on single-word titles and templated meta descriptions, leading to poor visibility in both traditional and AI search results compared to competitors.

Solution: Rapid Optimization and Deployment With SEO Split Tester

The team used SEO Split Tester for the rapid deployment of high-quality, custom SEO elements.

• Element Optimization: Created custom titles, H1s, and meta descriptions for high-value profile pages
• Rapid Deployment: Bypassed long engineering queues to go live with changes in days rather than months
• Success Measurement: Monitored AI Overview (AIO) citations and traditional traffic metrics over several weeks

 >> Recommended Reading: How SEO Split Tester Proves Results
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Results: 90% Increase in AIO Citations

The results proved that SEO fundamentals were foundational for their AI search success.

• 90% Increase in AIO Citations: Presence in AI search results nearly doubled within one week of launch
• Increased Organic Visibility: Achieved a 32% increase in impressions and a 4% increase in clicks
• Strategic Expansion: The success paved the way for a sitewide rollout of dynamic schema, including breadcrumbs and video objects

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