How ClarityAutomate Helped an Enterprise Retail SEO Team Execute at Scale

An enterprise e-commerce brand manages millions of product listing pages (PLPs) across a complex category structure. The SEO team knew where opportunities existed, but execution was the bottleneck.

The problem wasn’t strategy. It was turning insights into changes across millions of URLs without overwhelming engineering resources.

The Challenge

At enterprise scale, the issue wasn’t identifying SEO opportunities, it was executing them.

• Millions of PLPs relied on thin or templated content
• Manual content updates didn’t scale
• Internal linking opportunities were difficult to manage at volume
• Engineering time was limited and prioritized elsewhere
• SEO insights stalled before they could be implemented

This wasn’t a knowledge gap. It was an execution gap.

Recommended Reading: How a Leading B2B Retailer Drove CTR Gains Through Continuous Testing

The Solution: ClarityAutomate

Using ClarityAutomate, the team shifted from manual execution to automated workflows designed for scale.

• Page Optimizer enabled the SEO team to generate and manage optimized content blocks for PLPs in bulk
• A custom API workflow allowed thousands of content updates to be deployed without one-off tickets
• Link Seeker surfaced relevant internal linking opportunities between related PLPs automatically
• Links were created contextually, based on keyword relevance and page relationships

Instead of working page by page, the team worked system by system.

What Changed

ClarityAutomate removed the friction between knowing what to do and actually doing it.

• The SEO team no longer required engineering for every update
• Large-scale changes could be planned and executed in days, not months
• Optimization became a repeatable process instead of a one-time project
• The team spent less time managing tasks and more time prioritizing strategy

The best outcome? The ability to execute continuously.

Takeaway

“ClarityAutomate didn’t just surface opportunities... it gave us a way to actually act on them at scale," said the brand's SEO Manager. "For the first time, execution wasn’t the blocker.”

Want to see how ClarityAutomate fits into your existing SEO workflow? Explore how teams use automation to execute at enterprise scale.