How a Leading Audio Brand Protected Traffic During a Site Migration—and Grew Rankings by 49%

A leading audio brand* was migrating their website—a major shift that put organic traffic at risk. With the move from international subfolders to separate global domains, they needed a way to track performance, catch technical issues, and keep their SEO on track.

Challenge: Protecting Site Traffic Through a Complex Migration

The brand faced several SEO challenges in migrating their site:

• SEO prioritization: SEO considerations that weren’t factored in from the start, creating friction between dev priorities and SEO best practices.
• Technical issues: Redirects, page speed, hreflang, canonical tags, and sitemaps needed optimization.
• New domain structure: Moving from subfolders to separate global domains introduced risks of broken links, lost rankings, and indexing problems.

A standard site crawl wasn’t enough. The SEO team needed real-time data and deeper visibility to understand the impact of the migration.

Solution: Eliminating Blind Spots with Clarity 360

Site migrations are complex, and Clarity 360 removes SEO blind spots, turning data into clear, actionable insights.

The brand used Clarity 360’s unified view to analyze key SEO data—crawlability, indexing, rankings, and traffic—and uncover critical migration issues. This helped them:

• Track migration impact, catching redirect errors, broken links, indexing issues, and orphan URLs.
• Compare performance across global domains, identifying ranking and traffic gaps.
• Prioritize fixes based on impact, ensuring the dev team focused on the most critical SEO issues.
• Deliver clear reporting via Clarity 360 dashboards and KPI tracking for leadership visibility.

With a clear roadmap and data-backed priorities, the brand could take action quickly, which led to measurable SEO gains.

Results: Higher Rankings in Just 60 Days

Within 60 days post-migration, the audio brand achieved:

• A +27.9% YoY increase in clicks

• A +49% YoY increase in Top 3 rankings
• A +105% YoY increase in notable brand term rankings
• +20% improvement in average rank 

Instead of just maintaining traffic, the audio brand experienced real growth, turning a high-risk migration into an SEO success story.

Conclusion: Site Migration Success

With Clarity 360 and the support of seoClarity's team, the audio brand was able to:

• Identify and fix SEO issues quickly before experiencing traffic loss.
• Provide clear, executive-level reporting to track progress and business impact.
• Increase clicks and rankings post-migration, proving that the right SEO approach makes a difference.

Planning a site migration? Don’t leave SEO to chance. seoClarity gives you the data and insights to protect your traffic—and grow it.

*This brand has requested anonymity.