AI search is changing how people get answers, but it hasn’t changed what they’re looking for. Demand for content is still there. The role content plays? That’s what’s evolving.

And that has SEOs asking:

“Why should I keep creating content if AI gets all the credit?”

In this follow-up to our Visibility War webinar, we’ll cut through the noise and unpack the real value of content in a world where clicks are optional—but influence is everything.

Join our expert panel featuring Travis Tallent (Managing Director, SEO at Brainlabs), Tania German (VP of Marketing), and Mark Traphagen (VP of Product Marketing at seoClarity) for an inside look at what content still does in AI search, and why it’s more critical than ever.

You’ll walk away with clarity on:

  • How content influences visibility in AI-powered answers
  • What types of content and formats actually earn inclusion
  • Why SEOs need to measure impact, not just traffic
  • Tactical ways to stay discoverable—across platforms, audiences, and touchpoints

Whether your content drives traffic or not, it’s shaping the buyer journey and influencing how your brand shows up.

So, no, content isn’t dead. The metrics just changed. Save your spot and learn how to adapt.

Details

📅 Date: Tuesday, July 29
⏰ Time: 10:30am CDT | 8:30am PDT | 4:30pm BST

Who This is For:

Enterprise SEOs, content strategists, and digital leaders looking for a real playbook on how to stay visible, relevant, and influential as AI changes how people search.

Register for the
July 29 Webinar
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Meet the Presenters

Mark Traphagen

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VP of Product Marketing and Training, seoClarity

An influencer and community builder in the SEO industry, he dove into online marketing about 20 years ago and is now a sought-after speaker at conferences and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

Tania German 

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VP of Marketing, seoClarity

A marketing leader with 20+ years of experience driving content and SEO-led growth for SaaS, retail, and eCommerce brands. At seoClarity, she leads the marketing strategy behind the company’s 8+ year organic and paid growth track record and is driving the team's approach for the AI-driven search landscape. 

Travis Tallent

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Managing Director, SEO & CRO, Brainlabs

With nearly a decade of SEO experience, Travis is a respected voice in the digital marketing space. He's spoken at top industry events like brightonSEO and MozCon, and shares practical insights on AI, SEO, and digital growth in his newsletter, Tallent's Take: Marketing. Travis specializes in cutting through the noise with strategies that drive real results.
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