What Works, What Doesn’t, and What We’ve Learned

If you’re not testing your SEO strategies, you’re relying on guesswork, and in 2025, that’s a risky move.

SEO split testing is the most reliable way to prove what works (and what doesn’t) for your site, but not every test leads to a win! 

This session focuses on real-world testing outcomes — the good, the bad, and the “wait, what?” — to show you how to build a data-backed testing strategy that actually delivers results.

In this 30-minute training, seoClarity teamed up with SEOTesting to share:

  • First-hand insights from seoClarity’s enterprise-level SEO tests
  • Real examples from SEO Testing including successful, neutral, and negative outcomes
  • A clear roadmap for prioritizing, executing, and scaling your SEO tests

No guesswork. No recycled advice. Just real test results and the actionable steps to help you run SEO experiments.

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Meet the Presenters

Suraj Lanchandani

suraj

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Sr. Product Manager

Jeff Reynolds

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seoclarity-trans-new-blk-2

Sr. Product Manager

Nick Swan

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Founder of SEOTesting

About SEOTesting

SEOTesting connects directly to Google Search Console to deliver clear, actionable insights that help SEO teams demonstrate impact and drive results. With pre-configured reports, page-level change tracking, and built-in SEO experiments, they eliminate time spent wrangling spreadsheets—freeing teams to focus on high-value work.

SEOTesting and seoClarity share a common goal: to help SEOs overcome the challenges of testing at scale and confidently prove what drives growth. Together, we’re committed to advancing the practice of SEO testing—empowering teams of all sizes to move from assumptions to evidence-backed action.
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