A Partner Webinar with BOL

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In 2026, the B2B buyer’s journey has moved into an "invisible" phase of AI-driven research. Long before a prospect enters your CRM, AI search engines are shaping their perception, validating their requirements, and determining your place on the shortlist.

The Problem: Your Legacy Content is Your Biggest GTM Liability.

AI models do not distinguish between your 2026 strategic pivot and a 2013 legacy PDF. They summarize the most "authoritative" data they find, often confidently presenting retired pricing, obsolete technical specs, or outdated service policies as current fact.

The B2B Stakes Are High:

  • The Revenue Leak: 94% of B2B buyers use LLMs during their buying process. If AI incorrectly tells a prospect your software lacks a critical capability, that lead is lost before they ever hit your site.

  • The Shortlist Crisis: 95% of winning vendors are shortlisted before ever speaking to a sales rep. Inaccuracy in the "Dark Pipeline" means being disqualified from deals you never knew existed.
  • The Trust Gap: 90% of buyers trust AI summaries as absolute fact. If AI misrepresents your brand, the buyer doesn't see it as a "glitch"—they see it as a failure of brand integrity. 

As AI becomes a trusted advisor in private buyer conversations, brand authority depends on what machines retrieve and recommend, not just what you publish.

In this session, you’ll learn:

  • How legacy content creates AI-driven brand risk

  • Why prospects may be disqualifying you before sales engages

  • Why AI misrepresentation is now a leadership concern

  • What it takes to move from content debt to AI authority


📅 Date: Thursday, April 16
⏰ Time: 12:00pm CDT | 10:00am PDT | 6:00pm BST

Who Should Attend:

This session is for CMOs, Demand Gen leaders, and Enterprise SEO teams who need to protect their GTM strategy from "False Negatives" and ensure their brand is represented accurately.  

Watch the
On-Demand Recording
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Session Presenters

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Mitul Gandhi
Chief Architect & Co-founder, seoClarity

Mitul Gandhi is the Chief Architect and co-founder of seoClarity, the enterprise SEO/AEO platform trusted by more than 3,500 brands worldwide. A bootstrapped SaaS company, seoClarity has grown consistently year over year under Mitul’s leadership, driven entirely by customer demand rather than outside investors.

With a deep technical foundation and a relentless focus on speed and innovation, Mitul partners with some of the world’s most advanced SEO teams build search strategies. His work centers on turning complex search data into actionable insights, helping enterprise organizations move faster and compete in an AI-driven search landscape.

Thad - BOL Agency

Thad Kahlow
CEO, BOL Agency

Thad Kahlow is the CEO of BOL, an award-winning B2B marketing agency specializing in MarTech, data and insights, creative strategy, and optimization.

With more than 20 years of experience, Thad has helped global brands including GE, Honeywell, Workday, HPE, and DirecTV for Business prove and improve marketing’s impact on revenue.
He focuses on aligning business goals with measurable marketing performance, helping organizations drive demand, demonstrate ROI in CFO terms, and uncover data-driven paths to revenue growth.
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