If your the content on your site isn’t structured correctly, isn’t crawlable, or doesn’t align with AI search priorities, you risk being invisible to your customers.

Fact: AI-powered search engines are rapidly reshaping how users discover brands—but without the right content strategy, your products, services, and expertise may never surface in AI-generated results.

This session goes beyond the hype to focus on what you can do today to influence AI search. Learn how AI models interpret brand data, what content types they prioritize, and the steps you can take now to improve visibility and ensure your brand is accurately represented.

We'll share:

✅ Exclusive insights from seoClarity and RankBee’s AI search research
✅ Real-world case studies featuring brands successfully optimizing for AI-driven search
✅ A clear framework to structure content so AI search engines can recognize and prioritize your brand

AI search is evolving fast—take control of your visibility before your brand gets left behind.

Watch the
On-Demand Webinar
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Meet the Presenters

Mark Traphagan

mark

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Mark is the VP of Product Marketing and Training at seoClarity.

An influencer and community builder in the SEO industry, he dove into online marketing about 20 years ago and is now a sought-after speaker at conferences and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

Aris Vrakas

aris

Aris Vrakas is the CEO of RankBee and former Head of Global SEO at Amazon.

Aris is a business and technology leader with a proven track record of building large-scale product and technology teams. He has led the creation of innovative marketing, e-commerce, and experimentation platforms, managing multi-billion dollar programs that drive enterprise growth and profitability at scale.

Will Gallahue

will

Will Gallahue is the Product Lead for RankBee.

With 20+ years of experience in digital marketing across ultra-competitive B2B and B2C industries, Will brings deep expertise in SEO, PPC, conversion rate optimization, and generative AI. He has helped businesses at local, national, and international levels drive growth through marketing automation and lead generation. 

About RankBee

RankBee is a London based AI search optimization company and their flagship artificial intelligence optimization (AIO) tool is designed to help businesses establish their online presence amidst the rise of AI search engines like Gemini, ChatGPT, Perplexity and Claude. They integrate AI-driven prompt research, competitive analysis, granular coverage data and citation mapping to give SEO, marketing and brand teams a strategic path to optimizing their brand while gaining critical insights into how AI perceives their brand and competitive landscape.
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