---
title: "Webinar Recap: How Paychex is Winning at SEO with Erica Bizzari - seoClarity"
description: SEO and Content Marketing Manager, Erica Bizzari, discusses how Paychex uses collaboration between PR and SEO to improve content outreach efforts.
---

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# Webinar Recap: How Paychex is Winning at SEO with Erica Bizzari

Earlier this month, I had a chance to sit down with Erica Bizzari and discuss how [Paychex](http://www.paychex.com/) leverages its internal collaboration between PR and SEO to win at SEO.

In this webinar, Bizzari, who is the SEO & Content Marketing Manager at Paychex, discussed the challenges of trying to go it alone with industry outreach and how actively collaborating with their PR team made a world of difference. Due to this democratization of effort, Paychex was able to go from low-performance content to active engagement and promotion from HR industry thought-leaders.

### Bizzari outlined her 5 Tips for Building a Relationship with Your PR Team as follows:

1. Get Buy-In – Show the mutual benefits of collaborating and how each team’s efforts can be synergistic.
2. Share Everything – From lists to tools, from knowledge to resources, share everything you can with your new friends.
3. Set Goals and Create a Process – Clearly define what your goals are and divvy up the responsibilities that will lead to success.
4. Communicate Constantly – Establish a cadence for communication, meet regularly to go over results and adjust activities accordingly.
5. Measure Results – Monitor your results and share in the collective success of your efforts. Don’t hog the limelight.

Below is a downloadable copy of the presentation:

** [Search Experience Spotlight - How Paychex is Winning at SEO](https://www.slideshare.net/seoclarity/search-experience-spotlight-how-paychex-is-winning-at-seo) ** from **[seoClarity](https://www.slideshare.net/seoclarity)**

### Fill out the form below to watch the on-demand webinar now!

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