On Thursday, July 21st, 2016, I had a chance to sit down with Nick Slettengren and Antonio Johnson of Power Digital Marketing to discuss how they use seoClarity to build and assess the SEO strategies for their clients. This was a follow-up to their blog post, “Assessing Your SEO Strategy.”
In this session, they discussed how Power Digital Marketing does:
While they keep many point solutions from the SEO industry, including AWR, SEM Rush, keyword.io, etc., in their toolbox, Nick and Antonio showed how Power Digital uses seoClarity’s platform features, like Competitor Keywords, Content Ideas, and Clarity Audit to maximize their efforts, see more data, and drive better results.
The majority of the audience
For the question of “How many different tools and platforms do you use for your SEO efforts?”, attendees responded that 51% of them use between 4 and 10 different platforms and point solutions. 15% claim that they use too many too count.
With that information, it just made sense to ask “What percentage of your time do you spend each month aggregating data from various point solutions into a single view?” The results were staggering. A full 36% of respondents said that they spend between 26% and 50% of their time aggregating their data into a single view. That’s time spent not executing on SEO strategies.
Of course, seoClarity can help with that. We aggregate ranking data, crawl data, competitor